Darryl Orian Marketing
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Mission Hill on Bayview

While $1,000,000 townhomes may not be unheard of today, they were more of a rarity when this project launched. As Project Manager, it was my job to ensure that the branding for this project conveyed a strong sense of luxury and prestige. During my time on this project, I performed a myriad of tasks including media planing and media buying, rendering management, a-frame mapping and management, copywriting, rendering management, production quoting, and competitive analysis.

 

Mission Hill on Bayview

Role: Marketing Manager, Project Management, Copywriting, Media Planning, E-communications, Production Management, Rendering Management, Budgeting


Logo and Branding

Mission Hill’s corporate identity was steeped in sophistication and luxury, stemming from the luxurious black and gold logo. Common elements included the Mission Hill crest, and an intricate crest pattern that carried through all facets of the marketing campaign including; print, signage, web and video.

 
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Brochure and Print Package

US NAHB Silver Award Winner: Best Graphic Continuity

A luxury site deserved a luxury brochure – and that is what we created for Mission Hill on Bayview. This perfect bound, hard cover brochure featured many sophisticated details; from the embossed gold frame and text on the cover, to the gold foil vellum pages and glistening spot UV crest detail on the pocket. This was a brochure truly designed for the most discerning clientele. A simpler version was also designed for economic quick printing. The neat pocket folder with large 17”x14” floor plans mimicked the hardcover brochure in style and layout, while providing clients with an easy solution for carrying multiple plans and inserts.

 
 

Onsite and Offsite Signage

BILD Award Winner: Best Project Signage Low-Rise

With limited signage locations available in Richmond Hill, we developed a signage campaign to supplement other marketing initiatives to obtain registrants and key market data. The signage campaign utilized a combination of a-frame signage and over 150’ of hoarding along the site on Bayview Ave. Emphasizing both the luxury of the site, as well as the unique forested surrounding the site offered, the signage campaign helped pull in over 1,000 registrations in a couple of weeks.

 

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