Admiral Collingwood Place

Role: Marketing Manager, Project Management, Copywriting, Media Planning, Production Management

Logo and Branding

An iconic building deserves an iconic logo, which drove the design for this project. Harkening back to the era of Admiral Collingwood, the project featured a scripted font reminiscent of calligraphy at the time while the design on the ‘A’ icon evokes a windswept feeling that similar to the winds that blow off Georgian Bay. A silver motif was used to create an air of sophistication for this high end condo.

Print and Ad Package

Taking a page from the condo market, the brochure included two separate pieces, a community brochure and a separate handout folder for all plans, price lists and feature handouts. This two piece design resulted in an easy to carry brochure set that allowed couples to view different elements of the project at the same time, as one person could read through the community brochure, getting a feel for the community and its lifestyle, while the other studied the more detailed documents such as floor plans.

Retail Space

For the launch of the site's second phase, a new sales office was constructed. Since the scope of the community was so large, the sales office needed to reflect this. Therefore a spacious open concept plan was created with extra high ceilings to give the sales office that feeling of grandeur. The exterior featured an illuminated logo sign on the stone-clad wheelchair ramp wall and branded messaging along the side and rear facade.