Designed in homage to the historic Lily Cup factory that once stood on this site, this fun and fresh logo incorporated various coloured cups that also spoke to the multicultural buyers the community was targeted to.
Being minutes from the lively Danforth, and steps to the TTC for easy Downtown access were a few reasons why young professionals were intrigued by this site. Therefore, vibrant colours and playful imagery were at the forefront of this print campaign, designed to get people talking about this project and to foster a sense of community early on.
Designed for young urban professionals, the sales centre reflected their style with its clean lines, bright colours and functional space. Colour coded displays helped distinguish different product lines, while other graphical elements showcased the shopping, dining and nightlife that surrounded the site.
With its unique cup shaped design, and individually moulded and illuminated raised coloured cups, the site’s main sign lit up the night sky and drew the attention of drive by traffic. The sales office meanwhile maintained graphic continuity with other elements and carried through the conversational theme of the campaign using the cup phone imagery.