Minto Arcadia

Role: Marketing Manager, Project Management, Copywriting, Media Planning, E-communications, Production Management, Rendering Management, Budgeting

Logo and Branding

An existing site that needed to be rebranded, Arcadia was a unique challenge. Targeted to young professionals and young families, the new logo would take a youthful and vibrant direction with bright colours and a playful feeling.

Brochure and Print Package

The brochure consisted of a perfect bound Community Brochure and individual Product Books, one for Singles and on for Towns. The Community Brochure featured a special soft touch cover that immediately conveyed a sense of class and elegance at first touch. The cover was further enhanced by spot UV graphics, requiring customized die lines, applied to the logo to make it more impactful. A high gloss stock was used on the interior pages to carry through the high-end feel for the brochure and by extension, the community.

Retail Space

For the launch of the site's second phase, a new sales office was constructed. Since the scope of the community was so large, the sales office needed to reflect this. Therefore a spacious open concept plan was created with extra high ceilings to give the sales office that feeling of grandeur. The exterior featured an illuminated logo sign on the stone-clad wheelchair ramp wall and branded messaging along the side and rear facade.

Onsite and Offsite Signage